Skills & Competencies for Business Development Manager

Business Development Manager job profile

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JOB SUMMARY for Business Development Manager

Manages the daily execution of the business development strategy, plans, and processes to drive sales, increase revenue, expand markets, and accomplish financial objectives.

JOB RESPONSIBILITIES for Business Development Manager

Coaches teams in best practices and effective tactics for prospecting new markets, partners, channels, and customers. Establishes team targets and metrics to measure the achievement of objectives. Develops and uses contacts and relationships within the industry, business environment, and customer base to understand and respond to competition, pricing, and product demand changes. Makes suggestions for new product offerings or improvements to sales or marketing efforts. May administer or negotiate new business proposals and prepare contracts.

Business Development Manager SALARY RANGE

BASE 50%
$139,409
TOTAL 50%
$153,938
Job Level
M02
Job Code
IT10000141
Education/Degree
Bachelor's Degree
Reports To
Director

Business Development Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Business Development Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Business Development Manager

1 Job Family Competencies – Demand Generation
Proficiency Level -3
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all marketing processes for demand generation.
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Level 2 Behaviors
(Light Experience)
Documents all the acquisitions to support the preparation of prospect lists for demand generation campaigns.
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Level 3 Behaviors
(Moderate Experience)
Executes new processes and technology to streamline demand generation efforts.
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Level 4 Behaviors
(Extensive Experience)
Ensures a seamless execution of demand generation programs to maximize new leads and pipelines.
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Level 5 Behaviors
(Mastery)
Creates and establishes effective action plans to improve digital demand generation campaigns.
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2 Job Family Competencies – Event Marketing
Proficiency Level -3
Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Describes the methods and procedures used in event marketing.
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Level 2 Behaviors
(Light Experience)
Prepares an updated calendar of marketing events for management's review and approval.
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Level 3 Behaviors
(Moderate Experience)
Conducts market research and shares innovative event ideas with senior management to ensure success.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure our event and evaluate its performance.
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Level 5 Behaviors
(Mastery)
Develops and delivers event programs to maximize our brand presence and meet our strategic objectives.
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3 Business Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Business Development Manager
Proficiency Level - 4
5 Competency for - Business Development Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Business Development Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
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Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
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Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
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Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
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Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
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3 Business Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Business Development Manager
Proficiency Level - 4
5 Competency for - Business Development Manager
Proficiency Level - 5

Summary of Business Development Manager skills and competencies

There are 0 hard skills for Business Development Manager.
10 general skills for Business Development Manager, Demand Generation, Event Marketing, Lead Generation, etc.
12 soft skills for Business Development Manager, Business Acumen, Products And Services, Customer Relationship Management, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Manager, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Customer Relationship Management.

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